Notes from Session: VOUStopsy

  • Expectation leads to preparation. 
  • There’s a difference between and idea and execution. 
  • Constantly improve. 
  • You don’t have the be the best today just have to be better today. 
  • You have to be okay with the friction. 
  • Be open to feedback. 
  • If it worth doing, it’s worth evaluating. 
  • You can take people to places you haven’t been to unless you go with them. 
  • It’s not a job but a calling. 
  • Create systems for people to work together. 
  • Don’t remind me of my weaknesses but cover them. 
  • Replace yourself. 
  • Your job is to pour yourself out. 
  • Fear: What is I train them and they leave? What if you don’t train and they stay?
  • We recruit, resources  and release. 
  • Leadership is more than talent. 
  • The enemy wants remove gratefulness
  • No one else can have a prayer life for you. 
  • Enjoy the journey.
  • I don’t balance the life. Life is about  rhythm
  • Define your season so you can determine your rhythm. 
  • Don’t grade yourself in the wrong scale.
  • You can’t get an A in every season. 
  • Focus your efforts.
  • Where do you want to win?
  • Just because something is working doesn’t mean you have to do it forever.
  • Remain flexible. 
  • If you’re growing your changing. 
  • Recipe for revival is prayer and work.
  • Attach people to the vision/mission not you. So when you leave they don’t follow you. 
  • Bend without breaking. 
  • Celebrate constantly. 
  • Culture happens by design or default. 
  • Be proud of what your doing. 
  • Make much of every moment.  
  • Get the focus off of you. 
  • It’s not hard to find something to celebrate. 

Quotes by @richwilkersonjr at Vous Conference 2018.

To watch the session, click here

Quotes from Vous Conference 2018

  • The trouble is training you. Your pain has a plan. Your struggle is strengthening you. @richwilkersonjr
  • This is simply a scene in your story. @richwilkersonjr
  • How you view God will determine how you receive from Him. @richwilkersonjr
  • We are not going light on sin, we are going heavy on Jesus. @richwilkersonjr
  • It’s not about hype but hope. @richwilkersonjr
  • It’s powerful when you discover who you are. @richwilkersonjr
  • Jesus came down to get you out. @richwilkersonjr
  • Shame will make u close the doors that God opened. @dawnchere
  • The problem is what we want is not what we need. @dawnchere
  • His names are pathways to his heart. @dawnchere
  • We can only see to the sky but God has much more. Our limitation doesn’t change that there’s isn’t more. @dawnchere
  • Preaching creates catalyst for change. But life change happens in conversations. @brookeligertwood
  • Leaders reproduce who they are. @brookeligertwood
  • Joy is a weapon. @brookeligertwood
  • Always remember your bc (before Christ) life. @brookeligertwood
  • Church is built around meals just as much as meetings. @brookeligertwood
  • The church needs every single one of us to be planted. @brookeligertwood
  • Love people more for who they are not just their gift. @brookeligertwood
  • Don’t follow your dreams, follow Jesus. @brookeligertwood
  • Everyday the mission is the same: follow Jesus. @brookeligertwood
  • Don’t treat Jesus like tourism. The door is open come in. @brookeligertwood
  • Were are ordinary people with an extraordinary friend. @brookeligertwood
  • Kingdom work is going to require kingdom power. @brookeligertwood
  • In creation nothing is wasted. @erwinmcmanus
  • God loves outsiders. @erwinmcmanus
  • Don’t carry your captivity with you. @erwinmcmanus
  • Stephen didn’t know it was his last time. @erwinmcmanus
  • Do define people by their worst moments. @erwinmcmanus
  • Every time you fail it's new material for God to use in your future. @erwinmcmanus
  • You are not a failure. @erwinmcmanus

Quotes from Michael Hyatt - The Power of Positive Summit 2018

  • Self-care is the foundation of positivity. 
  • The Hustle Fallacy = That you can overwork yourself and not pay a price. 
  • The Hustle Fallacy leads to self-neglect. 
  • Sometimes people look like they have it all together on the outside but they are fried on the inside. Don't be mislead. 
  • Don't sacrifice yourself or your family on the altar of career ambition. 
  • The bigger your vision, the more you need to prioritize self-care.
  • It's more about managing energy than managing time. 
  • You're not a robot. You're a person who requires rest to be at your best.
  • Self-care isn't selfish. It's necessary. 
  • When you exercise your legs, you also exercise your mind.
  • Sleep, exercise and fun are all powerful contributors to positivity.
  • Long term success requires sustainable habits.
  • Protect your margin. Set hard boundaries around your work and life.

Watch online:

Quotes from ARC Conference 2018

Daniel Floyd (@psdanielfloyd) - Life Point

-God will meet you at the level of your expectations. 

-Biggest struggles will always be inside you. 

-When in struggle: Submit, Stay, Serve.

-Can you serve someone’s dream while you still have one in your heart?

-The greatest anointing of your oil may come from the greatest struggle.


Chris Hodges (@pastorchrishodges)- Church of the Highlands

-You can’t reach your potential alone.

-Every pastor needs a pastor. 

-What every son needs: Acceptance, Affection, Affirmation.

-Develop the people around you: 

  1. See people as they could be not as they are.
  2. Say what you see. 
  3. Start a process to develop them.


7 on 7 (7 speakers with 7 minutes each)

-Authentic relationships are key.

-The kingdom requires collaboration.

-Unity creates a greater legacy.

-Competition and comparison kill together.

-Pain is not the absence of God.

-You are not just special but needed.

-It’s impossible to be in harmony with God’s people without being in tune with God.

-Church planting means digging.

-If you are going to do a greater thing you must have a great cling.

-You may not know the entire plan but I have you an assignment.


Terry Crist (@terrycrist)- Hillsong Phoenix

-Your culture must be intentional.

-What kind of church do you want to build?

-Consistently is under rated.

-Be the culture. Being it consistently is better than communicating frequency.

-Don’t create a sermon series to solve something a conversation can.

-How do you transfer and reproduce culture:

  1. Model it. Let others into your life. 
  2. Teach it. Explain why.
  3. Put language around it. Clear is better than clever.
  4. Express is through your story.
  5. Focus on honest and instant feedback. Say it with love and kindness then move beyond it.
  6. Welcome the input that improves your culture. Allow them to own it.


Miles McPherson (@milesmcpherson)- The Rock San Diego

-Elisha and Elijah principle: Stay with me and see what is possible.

-Kintsugi- Japan art form of broken pieces coming together to make a masterpiece.

-The enemy only gives you two options when talking about race, but God provides us a third option. 

-In-group bias means having preferential treatment for people like you.

-Don’t treat others different just because they are not like you.

  1. Rename everyone as your brother and sister.
  2. Give in-group love to your out-group.
  3. See my color. I am beautiful, end of story.
  4. Give me your heart. 

-We are one family.


Carl Lentz (@carllentz)- Hillsong New York

-If we can’t get along in the church, it’s foolish to think we will in the world.

-Proximity creates passion. Distance creates distortion.

-It’s not what they say about you. It’s who says what about you.

-Preach so people can get the message. Be simple.

-This season doesn't determine your entire story.

-Have you ever said: "I don’t have what it takes"? Welcome to finally being ready to be an effective minister.


John Gray (@realjohngray)- Redemption Church

-Lay down culture to pick up kingdom.

-Do more. Say less.

-Stop apologizing for the faith you choose to live by.

-You with all your imperfections is who God chose.

-The way you received Jesus is how you present him to others.

-If the house is on fire and the door is open, you don’t pray for an exit.

-The church has been too exclusive for the broken to come in.

-He best sermon is the life you live.

-Stop putting on spiritual hand sanitizer and touch everyone. Go after everyone. 

-You could have best practices and no presence (of Holy Spirit).

-When Jesus touches you everything changes.


Larry Osborne (@larryosborne)- North Coast Church & Sticky Teams

-Winning teams have winning players. Losing teams have gifted players.

-Better to have a void than the wrong person in leadership.

-Top 2 factors for success: Flexibility & People skills.

-Winning teams guard the gate. Losing team let’s anyone.

-How to guard the gate:

  1. Never ignore a lack of character because of abundance of giftedness. 
  2. Never ignore people skills because of Bible knowledge. 
  3. Winning teams make unity a priority. Losing teams make it an afterthought. If you have high turnover it will be hard to have impact. If you don’t develop friendship you won’t be able to handle crisis. 
  4. Willing team focus on mission. Losing teams focus on success. 
  5. Winning teams empower, losing teams focus of excellence and tenure. If you only let the best do the front you’re slowly dying. There always has to be room at the table for young eagles. Have a pipeline. Don’t clip eagles wings.


Micah Carter (@micahncarter)- Together Church

-Jesus grows the church. We grow the people.

-Build people that build people.

-How Jesus calls the first disciples:

  1. Invites them- recruits. Found common interest. Adding people to THE team, not YOUR team. Anyone God sends you you build them. They might not look like something special. We don’t recruit people to a job but a mission.
  2. Rally- here you impart culture. Paint the picture and picture of possibility. Share the why. Make is personal then practical. Repeat it often.
  3. Release. Most leaders don’t release because we think we lose it.

-Everything that is healthy grows.

-People duplicate what you celebrate.


Brian Houston (@brianchouston)- Hillsong Church Founder and Global Senior Pastor

-There is more. God can do anything.

-God can change pain into power.

-Your capacity for pain will determine your potential for growth.

-Just outlast your critics.

-Leadership is bleedership.


For more information about ARC Churches and events, please visit:


'In Christ' Statements

To live an effective Christian life we need to KNOW and BELIEVE who we are in Christ. Understanding our identity in Christ is crucial to living life as God intended.

The best way to renew our mind and experience inner transformation is by knowing, thinking and speaking out loud who we are in Christ.

Train yourself to say the same things that God says in His Word. Become who you ALREADY ARE in Christ. God wants to do more in your life than you imagine.

  1. In Christ, I who was once far away have been brought near. (Ephesians 2:13) 
  2. In Christ, my life is now hidden. (Colossians 3:3)
  3. In Christ, all my needs are met according to His glorious riches. (Philippians 4:19)
  4. In Christ, I have every spiritual blessing. (Ephesians 1:3)
  5. In Christ, I can approach God with freedom and confidence. (Ephesians 3:12)
  6. In Christ, I can give thanks in all circumstances. (1 Thessalonians 5:18)
  7. In Christ, my labor is not in vain. (1 Corinthians 15:58)
  8. In Christ, my joy overflows. (Philippians 1:26)
  9. In Christ, I have wisdom from God. (1 Corinthians 1:30)
  10. In Christ, I have faith, hope, and love. (1Timothy 1:1, 14)
  11. In Christ, I can never be separated from God’s love. (Romans 8:39)
  12. In Christ, I am a new creation. (2 Corinthians 5:17) 

Sermon Notes: Sell Out by Pastor Steven Furtick (Inside Elevation 2018)

Passage: Matthew 13:44-46

6 ways for people to buy into our vision:

1. Sell out to your STANDARD.

-Sometimes to attract people we lower our standards.

-What you attract them to is what you keep them with.

-Stick to the excellence God has called you to.

-Don’t label lazy leadership as Grace.

-Don’t ask God to bless basic.

-Tell others: You’re not bringing me down I’m taking you up.

-It’s not that I’m not patient, it’s that I’m not playing.

-Your standard is your protection.

2. Sell out to your STRATEGY.  

-How stupid must have it felt to borrow jars while in debt.

-You want me to do what? Silly stuff.

-We weren’t strategic, we were obedient.

-Stupid until it was successful.

-There’s a difference between miracle and mechanics.

-If it would have worked the first time you wouldn’t have appreciated it.

-God is asking us if we are willing to do it again. 

-The standard becomes the cycle.

3. Sell out to your STRENGTH.

-Can you celebrate your weaknesses?

-Don’t step out of position and miss your purpose.

-I’m good with what I don’t have.

-Ask people around you what strengths do you see in me?

-Greatest gift you can give a a compliment.

4. Sell out to SPHERE.

-What is the field God has called you to?

-Don’t run to different fields, the treasure is in you.

-I don’t always have control but I do have a choice.

-God honors you when you honor others.

5. Sell out to your SEASON.

-Don’t say one day when…

-You plow, God promotes.

-Process this season right or you will not have what you need for the next.

-You don’t need more authority but more responsibility.

-Grow what you have been given.

-Redefine success.

-God will give you the grace you need for your season.

-Study without a microphone. 

-This is the crushing season.

6. Sell out to your SACRIFICE.

- We are not doing a favor by serving Him.

- Lady poured out oil on Jesus feet; she called it worship others called it a waste.

Sermon Notes: Chosen Vessels and Frozen Oil by Pastor Steven Furtick (Inside Elevation 2018)

Passage: 2 Kings 4:1-7

-God’s ways look weird until it works.

-Inspiration is pulling, motivation is pushing.

-God is going to bless your exception.

-It’s not a formula it a flow.

-God specializes in deficits.

-Don’t be so quick to write off your oil.

-You can borrow the jars but you have to have your own oil.

-Don’t be so proud that you don’t borrow.

-The ministry you see  today was built on decisions made behind closed doors.

-Invest what you have in the close available people.

-Can you pour behind closed doors or do you have to have an audience?

-Keep it coming.

-You are the next jar.

-You can live off what’s left.

-The vessel doesn’t have to be perfect but in position.

Quotes from the book: Training Camp by: Jon Gordon

  • There is a formula for success.
  • This formula is predictable, repeatable, and simple to understand, but it’s a process and it requires initiative, dedication, focus, and loads of positive energy.
  • When a player catches a coach’s eye, the coach tends to give him more opportunities to show his stuff.
  • When speaking to the reporters, the coach’s answers were short, always positive, and focused on the future, not the past.
  • How you train your mind is actually more important than how you train the body.
  • How you deal with setbacks matters.
  • Every battle is won before it ever fought. It starts in the mind.
  • Just pray on it and remember you can’t do it on your own. You’re not that strong.
  • It’s not how much you say. It’s what you say when you say it that counts. Those who have the most profound things to say often speak the least.
  • How bad do you want to be great?
  • Making the team is a goal. But striving for greatness is a life mission.
  • What got you to this level won’t get you to the next. Are you willing to pay the price that greatness required?
  • Talent isn’t enough anymore.
  • Life is too short to be average.
  • Striving for greatness doesn’t start on the field. It starts in your head.
  • The best know what they truly want.
  • For many who strive to be the best, there was a person before them who paved the way, who showed them that greatness was possible.
  • Seeing it is important because to reach your destination you know you have to travel through the valley of hardship and struggle to get there. But your big picture vision will feel you during your journey and help you bear the struggle and overcome the hardship to reach your goal.
  • Whatever you do, don’t be a 50 percenter. 
  • The best want it more.
  • We must also measure desire in terms of actions.
  • When everyone else is sleeping, the best are practicing and thinking and improving.
  • To settle for anything less than your past was a waste of the gifts and calling you have been given.
  • To deny being your best was to deny the gift you were meant to give others.
  • The best are always striving to get better.
  • To be the best, you have to be willing to be uncomfortable and embrace it as a part of your growth process.
  • The best are humble and hungry. They are lifelong learners.
  • You are either getting better or worse but never staying the same.
  • See everyone as a teacher.
  • Coach Bill Walsh, one of the great football coaches of our time, would often say that he feared success, not failure.
  • The fact is that pass success does not determine future success.
  • He realized that sometimes a person striving for greatness needs someone to push them out of their comfort zone.
  • Coaches need to treat each player differently based on what motivates the player.
  • You know you’ve picked the right woman when she gives you strength.
  • There is no such thing as an overnight success.
  • Game day principle: 5% of a person’s life is made up of our performance on game day, 95% is made up of the time we are preparing, practicing, and waiting to perform.
  • What makes Starbucks so great is that they do 100 things 10% better than everyone else.
  • It’s the little things that separate the best from the rest.
  • The best do ordinary things better than everyone else.
  • There is simply no substitute for practice and hard work.
  • Vision without execution is hallucination. (Edison)
  • Zoom focus means that you are not just working hard, but working hard on the right things.
  • Success is all about the fundamentals. And the fundamentals are little and ordinary and often boring.
  • The key is to focus on improving each day and to take the necessary action steps. If you incrementally improve each day, each week, each month, each quarter, by the end of the year you’ll see remarkable results and growth.
  • What are the three most important things I need to do today that will help me create the success I desire?
  • If the devil can’t make you bad, he’ll make you busy. We need to stop scattering hour energy and wasting our time on trivial things that have nothing to do with our vision and goals and start saying yes to our priorities into what truly matters.
  • Tune out distractions. Don’t listen to what others say about you.
  • Mental toughness is everything.
  • Just as you build physical muscle by lifting weights, you can build mental muscle by doing exercises like positive self talk, visualization, breathing, meditation, and prayer each day.
  • Weed and feed. Because our minds are like a garden, each day you need to weed out the negativity and feed it positivity.
  • Pay attention to your thoughts. 
  • When you want to complain, instead identify a solution.
  • To overcome your fear, you have to know what you are up against.
  • The best overcome their fear.
  • Sometimes a man has to be isolated and have no way out before he is willing to look within and above.
  • Make every moment of your life count.
  • I realized how important it is to start your day off right. Instead of letting the world create you, you create your world.
  • Love casts out all fear. 
  • Love is more powerful than fear. 
  • Pride keep you separate from the love of God.
  • The best tap into a power greater than themselves.
  • You can’t talk about greatness without talking about God.
  • Resistors and conductors: In spiritual terms we can say that resistors rely on their own power so their power is limited. Conductors, by contrast, empty themselves of their pride and allow the ultimate power to flow through them.
  • You don’t know God all you need until God all you got.
  • Don’t ever lose your passion.
  • God blesses us not for our own good, but so he can bless others through us.
  • It’s not about you. (Rick Warren)
  • The success you create now is temporary, but the legacy you leave is eternal.
  • The best leave a legacy.
  • You leave a legacy by moving from success to significance. 
  • I need to live my life as if it were the fourth quarter. 
  • The best make everyone around them better.
  • One person in pursuit of excellence raises the standard of everyone around them.
  • God will unload you and others will support you, but you must take the leap yourself.

To purchase the book, click here.

Quotes from the book: Soar! by: TD Jakes

  • It is the power of one transformative belief held firmly in place, that daring idea that says just because I haven’t seen it modeled in my past doesn’t mean I cannot create something that changes the trajectory of my future.
  • Your business plan-whether conceptual or concrete-will serve as your flight manual for getting your vision off the ground and sustaining a successful flight towards a divine destination beyond your imagination.
  • Attitude Affects Altitude. 
  • You must also have a passion for adventure, for discovery, for new people and places if you want your vision to keep a balanced perspective and to reach new heights.
  • Undeniably, many of us have created our own chaos. Some of us are so busy trying to survive that we don’t get a chance to rethink our goals and re-calibrate our practices so as to be more fruitful and effective.
  • Taking responsibility for your own success must be foundational if you are to succeed as an entrepreneur.
  • I want to challenge you to see tables in trees, boxes and bushes, and provision and problems!
  • In fact, success with that process will leave you on qualified to rain over what you’ve built. It is the process that build your stamina, your insight, and most importantly your relationships, which are the lifeblood of any business.
  • You see, many new businesses fail not because they weren’t well designed or didn’t have a good business plan but because their owners overlooked the external environment where their products and services would fly. Successful entrepreneurs check the economic, social, and cultural weather before they designed the business, let alone try to fly.
  • No matter how much passion, hard work, and dedication you pour into your venture, if it doesn’t solve an identifiable problem for customer is willing to pay for your solution, it will never get off the ground.
  • Start small in order to finish big.
  • You have to start where you are.
  • God basically told Moses to stop waiting and start walking! If you let it, your hesitation will only become a limitation.
  • Struggle is to be expected.
  • Success is a process that takes time.
  • Delayed doesn’t equate to denied!
  • Being an entrepreneur is a mindset, not a money set.
  • Faith doesn’t mean that you ignore facts and figures or discount common sense.
  • The word Inspiration itself comes from the Latin “inspirare”, meaning to blow or breathe life into something.
  • Many times we feel inspired by a situation or opportunity and attempt to pour our energy into it before we have created a structure to support it.
  • Good fortune is what happens when opportunity meets with planning. (Thomas Edison)
  • Stress is about lacking the structural support for the weight you’re carrying. 
  • The key is to listen but not necessarily to act.
  • Start ups seldom start perfectly and often resemble the beginning of the marriage-making adjustments and accommodations for the new dynamic being together as a couple.
  • Preparation facilitates liberation.
  • I consider e-commerce a crucial part of any new entrepreneurial business plan, one that must be addressed, assesses, and expressed!
  • There’s no such thing as failing. You’re learning by style and error!
  • Quality branding is about paying close attention to details of functionality as well as sensory engagement.
  • Remaining flexible and adaptable allows you to change in order to keep meeting customers positive expectations. You can’t assume that today’s means and methods will work tomorrow.
  • Generally in business it’s better if you separate your personal relationships from your professional ones, but I’m convinced it’s absolutely crucial for entrepreneurs.
  • The old “adage slow to hire and quick to fire” holds up in my experience.
  • You can’t do mighty deeds by yourself in isolation. Drawing on your existing network of relationships as well as cultivating the new existing relationships you need insurance you have a flight crew you need to soar.
  • If you try to do everything your business requires, then you’re guaranteed to crash and burn.
  • Your ground crew will include supporters, advisors, and mentors.
  • Don’t be afraid to ask for what you need in order to succeed! 
  • So put your ego aside if necessary and enjoy the opportunity to launch your business with others as invested in it success as you are.
  • Always have a contract, but when family or close friends invest in your business, it’s even more essential.
  • Everyone longs to be treated like a person of value and respected as a fellow human being.
  • If you can’t serve them with your business, then you can at least help them with your attitude and information.
  • In fact, beginning with the end in mind will make many of your daily decisions for you.
  • In many cases, anticipating what could go wrong before it happens allows you to prevent some of those conflicts from ever arising.
  • Learning while you lead determines the kind of leader you will become.
  • I went on to explain how mature leadership is not really about hitting a particular chronological age as much as it is about taking responsibility for your life, your business, and going on the hunt for yourself. When you stop relying on others or blaming others or waiting on others to go kill something and bring it back for you to eat, you right you realize you have to go hunt and kill for yourself. You don’t complain about what you lack or let setbacks get in the way of finding a way to make your dreams happen. You just go do it.
  • Perseverance refined our character and makes us stronger and wiser leaders.
  • Success requires talent and time and tenacity.
  • Experienced pilots know they must adjust course all the time. Just because they change course doesn’t mean they lose sight of their destination.
  • Entrepreneurial leadership is ultimately measured in your ability to influence those around you and constructive, consistent, and coherent ways.
  • You don’t get to control what you confront, but you do control your response to it.
  • It’s amazing how easily some problems can be avoided if some simple precautionary measures have been taken.
  • Improvisation requires preparation, engagement, resourcefulness, and creativity to come up with solutions when your new business faces potential disaster.
  • Problem-solving is essential to being an entrepreneur.
  • I’m convinced that about half of what separates the successful entrepreneurs from the nonsuccessful one is pure perseverance. (Steve Jobs)
  • A blessing too fast is no blessing at all. You have to know your capacity.
  • Don’t be distracted by what your business is not; be fully engaged with exactly all that you intend your business to be.
  • Our blindspot is to think that our effort replaces the efficiency of contemporary technology!
  • Social media or forward you the luxury of identifying your constituents, connecting with their interest, and building long-term relationships that can be used to sustain your business and expand your vision.
  • You need to fail boldly if you want to succeed extravagantly!
  • If we’re growing, we’re always going to be out of our comfort zone. (John Maxwell)
  • My purpose refused to be incarcerated by others perceptions.
  • Uniqueness is seldom understood in real time.
  • Purpose, power, and profit each play a role in accomplishing what I like to call impact.
  • How much is 24 hours of your life worth at this point? In business just as in life, time is our most precious commodity-irreplaceable and irretrievable.
  • Impact looks at the results of the energy, emotions, and effort expended to accomplish the work.
  • Most people are happy to live their lives based on the superficial glimpses and cosmetic glances of success.
  • Impact determine success.
  • Without accountability, there is no path forward growth and profitability.
  • We must understand our success isn’t a measurement to be compared to the success of others.
  • God expects us to be faithful with what he’s given us.
  • The parable of the talents remind us that risk is necessary for growth to occur.
  • Whether you have to move away from where you are physically or move away from where you are mentally, it will be an exercise in faith as you go after the dreams and desires that God has placed inside of you.
  • Doing something new and different means that you will have to step out of that box; you’ll have to move away from how you define yourself, but especially away from how others have to find you.
  • The key is never allow the crowd to define you or confine you.
  • Shifting into a higher altitude often requires creating consistent operating systems for optimum functional growth.
  • So much growth comes back to simple, obvious practices like sticking to your budget and investing some of your profits back into your business.
  • I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. (Maya Angelou)
  • Marketing makes the magic that can transform your airplane into a rocketship!
  • Learning to market effectively is an ongoing educational process and requires keen attention to cultural trends, exact timing, and customer relations.
  • In reference to when Jesus fed the 5000, his impact was in the miracle and that became his message.
  • Your brand image should reflect your company’s message.
  • Remember: you’re messaging begins with the name of your business. You’re not just naming a business; you’re establishing your brand.
  • Your company’s name and logo should be a central part of everything you do-from your business card, your storefront design, your interior Decour, your website, and social media, to your advertising and promotional materials.
  • Marketing is no longer about the stuff that you make, but about the stories you tell. (Seth Godin)
  • Purpose driven marketing is critical, particularly for nonprofit organizations. People like to get behind a worthy cause and back it as ambassadors spreading a message of awareness and support.
  • Connectors love networking, making introductions, and providing relational blue among the many people they know and encounter.
  • Mavens differ from connectors, in that they provide information about various products, services, and businesses.
  • It’s time to excuse your excuses and make some decisions that can change the rest of your life-and change the impact your business could have on your family for generations to come.
  • Building your legacy as an entrepreneur requires faith, and faith requires active participation.
  • Teach, reach, and glean. 

To purchase the book, click here.

Quotes from the book: The Social Media Makeover by: Tisha Holman

  • If your business or organization is not playing competitively in the social media arena, then you’re leaving money on the table. 
  • Social media affords you access to a multitude of clients the average small business owner or organization would not usually be able to tap into.
  • It is estimated there are approximately 2.3 billion active users on social media. 
  • Progress is impossible without change, and those who cannot change their minds cannot change anything. (George Shaw)
  • You have to take an honest look at the type of content you are posting, how it is performing and whether or not it is yielding the desired results. 
  • Each social media platform has its own rules of engagement.
  • Conduct a social media audit. 
  • It is a must that you figure out who you are talking to on social media.
  • Attitude is everything; if you want to succeed above and beyond.
  • Have S.M.A.R.T. goals.
  • What differentiates your business or organization from others in your industry?
  • Having consistency in these areas gives you credibility, and will increase customer loyalty.
  • Content is king and consistency is key!
  • Developing a social media content calendar will be one of the best ways you can begin to organize your social media plan.
  • Document and develop standard operating procedures for your social media.
  • You do not have to have big money to be an effective business that leverages the power of social media to reach potential clients-just be strategic.
  • There should always be a “why” behind everything you post on social media.
  • you have to call your audience to some sort of action with every post.

To purchase the book, click here.